THE AMAZING ADJUDICATORS
THINK OF THIS YEAR’S SLATE OF ROSEY JUDGES as a wandering troupe of acrobats. Nimble. Coordinated. Fleet of foot. Thin. Attractive. Sexy. Yes, your humble copywriter is trying to butter up the people who will be deciding his fate, as well as yours. The Rosey Committee has selected a handsomer group of industry experts than ever before, and we eagerly await their wisdom and hopefully, blessings.
Steve Kissing
Steve is a creative director in Barefoot Proximity’s ideation and invention group. He has won over 100 local, regional and national ADDY’s. Steve is also a published author and award-winning magazine columnist. He lives in Cincinnati with his wife and four daughters where he spends his days swimming in estrogen.
| Title: | Creative Director |
| Company: | Barefoot Proximity |
Joe Alexander
In over 20 years in the ad business, Joe has been a copywriter and creative director at some of the best agencies in the world. His writing has helped frame the brand stories for Nissan, The Minnesota Twins, Canadian Airlines, UPS, Wrangler, Mercedes-Benz and many more.
Joe has created thought-provoking stories for a variety of causes, but is especially proud of his work for two presidents: John F. Kennedy and Barack Obama. He is currently the lead Creative Director on Walmart, Living Social, PING, The American Cancer Society and The JFK Presidential Library.
He's been lucky enough to have won every major ad award, including 17 One Show pencils. In 2010, his real-time digital recreation of the 1969 Apollo 11 moon landing for the JFKLibrary won 5 Lions at Cannes and was named the most-awarded ad campaign in the world by creativity.com. His love of storytelling has been a natural outlet for a second career: directing. He's created content for Martin Agency clients including Walmart, The American Cancer Society, PING and Pizza Hut.
Joe grew up in St. Paul, one of nine kids to Jan and Ace Alexander. He played hockey at St. Cloud State University and still laces 'em up. He's a 2 handicap in golf, loves to read, travel, enjoy a nice Oregon pinot noir and cuts his own grass.
His best work to date? Not even close. His three amazing daughters: Shannon, Mackenzie and Riley.
| Title: | Executive Creative Director |
| Company: | The Martin Agency |
Dan Carlton
Born the ninth of ten children, Dan grew up in a small Ohio town in a unique “international” family with siblings adopted from Vietnam, Guatemala, South Korea, as well as the United States. As a result of growing up in such a large family he eats meals very quickly and then sits quietly and listens to other people talk
After giving up hopes of playing basketball overseas, Dan kicked in some doors to land in Account Planning at Fallon Minneapolis. A few years later he left the Minnesota winters behind him and headed south to North Carolina and McKinney, where he soon became the youngest VP in the company’s 40-year history.
Dan founded The PARAGRAPH Project in 2005 to provide marketers an alternative to brand strategy that is either uninspired or over-intellectualized. Quickly recognized as a leader in infusing research with creativity and developing fresh marketing approaches for clients mired in fiercely competitive industries, the services of The PARAGRAPH Project have been enlisted by clients such as Target, Starbucks, Best Buy, Pabst Brewing, and American Airlines.
Dan has become one of the most decorated brand strategists of recent years winning a shelf full of EFFIEs and a Gold Account Planning Award from the AAAA. He also takes great pride in having helped shape the emerging landscape of marketing by advising curriculum development at the University of North Carolina and teaching brand strategy at ad schools across the country.
| Title: | Strategist and CEO |
| Company: | The Paragaph Project |
Mathias Appelblad
Mathias Appelblad joined BBDO New York as an Executive Creative Director and Director of Innovation in early 2010
At BBDO he oversees the digital creative and works to drive innovation and strengthen the work across all the agency's accounts.
Prior to his tenure at BBDO, Mathias worked as Interactive Creative Director at Swedish agency Forsman & Bodenfors. Under his creative leadership, F&B rose to the ranks of being one of the world’s top digital agencies and in 2007 the Gunn Report named F&B the #3 most awarded digital worldwide.
During his 14 years in the industry, Mathias has created, worked on and led iconic work for brands such as AT&T, FedEx, GE, Monster, Volvo Cars and IKEA. Many of his campaigns have gone on to win several of the industry's highest accolades, including; Clio, D&AD, The One Show and Cannes, where his campaign for the Volvo XC90 garnered a Cyber Grand Prix. Recently his work for IKEA “Dream Kitchen for Everyone” was named one of the 10 best digital pieces of the decade by the One Show.
Mathias enjoys spending his spare time unequally divided between runs, road biking, his wife, and building complicated LEGO structures with his two adorable sons.
| Title: | Executive Vice President & Executive Creative Director |
| Company: | BBDO |