Category Descriptions

Branded Entertainment:

It's hard to be snarky about a form of advertising that regularly cranks out work we actually want to see so we'll leave this one be. From super fun games to amazing viral videos to whatever else you used to engage viewers with your brand, in any format.

Buzz Marketing/Influencer Program:

Advertising under the influence isn't just for Don Draper. Send us whatever will demonstrate the way your program worked: banner » landing page » forward to a friend » reward, or however else you got people to keep the campaign moving.

Cinematography:

Maybe now you can prove to mom and dad that film school wasn't a waste of money.

Consumer Environment/Exhibit:

Let’s see how your campaign has effectively erased the term “hard sell” from the dictionary. Send us photos of your displays, your information booths, your museum exhibits and whatever else you may have created to engage consumers in a physical environment.

Direct Response Advertising:

Make Billy Mays proud. Show us your direct mail and infomercials and do it now!

Editorial Design:

Show us you know how to keep your mind in the gutter where it belongs. Send us your beautiful pages and layouts for magazine, newspaper or any other print publication.

Environmental Design:

Let's get physical. This could be big pictures, motion graphics, signage, shelving, enormous shoes or tiny kaleidoscopes. Whatever you used in three- dimensional physical space that enticed the viewer to interact, we want to see it.

Identity Design:

It's said that looks aren't everything but you know that's just what ugly brands tell themselves in the mirror. We're talking logos, business cards, letterhead, signage, (taglines included, writers!).

Illustration:

Nothing beats a good old-fashioned illustration, right? Let's see how you make a picture speak volumes. Send us your pdfs, your jpgs, your huddled masses yearning to be free. Oh, wait. Yeah, just your pretty drawings, please.

Information Design:

Would your work give Edward Tufte an infogasm? We're looking for infographics, people: infographics. They're the “plastics” of the 21st Century. Convince us in pictures.

Interactive User Design:

How did you get people to press the red big red button? Show us the best ways you got people through a marketing experience, whether online or in three dimensions in an environmental space. Just make sure it comes across in your presentation, ok?

“Lost Concepts”:

Here's your chance for redemption. These are the ideas that didn't make it past the presentation and into production. Raise them from the dead and send them our way in whatever format you'd like.

Mobile advertising (includes branded applications & ads):

Nowadays, consumers act like their phones are stapled to their hands, let's see if it was your work that put them there. Upload (or point us to) your best apps and mobile ads.

Motion Design:

Are you a graphics magician? Step right up and show us your motion design miracles and we might just show you a Rosey. Apple may not like Flash, but we do. Show us what you got in any program and any format. If it moves, we want to see it.

Multiple Channel Campaign:

Your campaign's got more reach than a Hindu goddess. How did you integrate the many touch points to reach your audience? We want to see how it all came together via your best presentation format.

Music Score:

You're a consumer snake charmer so why shouldn’t everyone know it? Submit your music files for us to hear.

Online banner advertising:

Good things come in small packages — is your ad one of them? Submit your best online banners, no matter their size or shape.

Out of Home / Environmental advertising:

People see more ads on their TV, computer, and radio than ever before, why would they want to see another one when they walk down the street? You tell us. Show us your billboards, your large interactive displays, or whatever other creative endeavors you used to bring physical environments to life.

P.R. Stunt:

Advertising's answer to the “nipple slip”. Show us the photos, or explain what you did, what they did and what resulted.

Package Design:

Can your packaging design make anything from high-end booze to adult diapers look good? Sell us on it. Any package, any size. If it physically surrounds something and makes it more enticing to customers, we want to see it.

Photography:

You know it's more than just point and shoot. In the age of camera phones and Instagram, show us how you manage to make art out of the everyday. We want to see the best photos you took for your clients.

Pop-Up Store:

One of the only times when it's considered a good thing when something pops up unexpectedly.

Print advertising:

Print never seems to go out of style because, like a painter's canvas or a discreet lady of the night, it can be the perfect medium for getting creative. We're talking everything from POP brochures to direct mail, posters to flyers. (Be sure to look at other categories in case there’s one more specific to what you're submitting.)

Print collateral:

And they say "Print is Dead." We think the legions of tree stumps, hum of chainsaws, and the odd paper mill smell that wafts down the Willamette from time to time would suggest otherwise, as would the beautiful and inky submissions below.

Product Design:

So you have a product design that will put some pit stains in Steve Jobs' turtleneck? Let's see it! Show us your designs or prototypes as photos, jpgs, pdfs.

Radio advertising (includes terrestrial & online):

MTV told us that radio died back in the 80s...We want to listen to your best radio spots, no matter their length or venue.

Retail/In-Store:

You know what people love to do when they're buying stuff? Buy more stuff! Showcase your best in-store banners, POPs, signage and other CTA-packed materials.

Social marketing:

Everybody and their grandmothers are on social media. Did you make something that can pry their bony fingers from Farmville, or what? Show us your best Facebook, Twitter, gaming or other marketing efforts.

Television (under $50k budget):

Size doesn’t matter? Prove it. Show us your best TV :15, :30 and :60 second clips produced for less than $50K

TELEVISION ($50K-150K budget):

You like producing TV ads that are neither for a Flea circus nor for Ringling Brothers. Something more along the lines of ... a regional circus with 2-5 elephants, an 8-person clown car and two rings (rather than three).

Television (over $150k budget):

You had the budget to make it rain but did you bring the thunder? Show us your best TV :15, :30 and :60 second clips produced for more than $50K.

Typography:

Let's hope you can make up for the creation of Comic Sans...Show us your personal alphabet in pdf form. We might just put it up in a schoolroom somewhere.

Vehicle Design:

We're looking for photos of how you transformed a vehicle into a mobile marketing venue.

Websites / Interactive Rich Media (under $50k budget):

Can you make a designer site for a bargain basement price? We're looking for your websites, your online videos and anything else you created to go online that cost less than $50K.

Websites / Interactive Rich Media (over $50k budget):

Money can't buy a good campaign, but it doesn't hurt. So let's see how you put that budget to work — did you make magic or just parlor tricks? Show us the sites, sounds, movement, videos, and anything else you made online for more than $50K.